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Fred Miller

Your EXPERT Stool: The Second Leg is. . .

Updated: May 5


"NO SWeAT Public Speaking!" Expert-Stool---Wrting

WRITING! EXPERTS Write!

In my first column on this subject, I presented the idea that everyone should build a strong EXPERT Stool.


The goal is to be able, when appropriate, to tell prospects, and folks who want to know more about you – GOOGLE Me!


That two word phrase, when spoken with a little “Attitude,” a little good “Attitude,” says, “There’s great stuff out there about me. Don’t take my word for it. Check me out!”


Before asking someone to, “GOOGLE Me!“ You’ve got to have Googleable “Stuff.”  Building a three-legged EXPERT Stool will do that!

The Three Legs are:

  1. Speaking

  2. Writing

  3. Internet / Technology


This post addresses the Second Leg, WRITING!

If you’re a regular reader, listened to one of my audio recordings, or seen me speak, you know I believe Speaking and Writing go hand-in-hand. People who Speak and Write well are perceived as EXPERTS. People like to work with EXPERTS!


Just as a good Speaker’s Talk must be Heard, and preferably seen, to be perceived as an EXPERT, a Writer’s Words must be Read to be identified as an Authority.


Important for Writers:

  1. Know your subject. Research it, and be certain what you’re communicating is up-to-date.

  2. Your writings should be good, very good!

  3. If you don’t have excellent writing skills, learn them.


Let’s start the discussion by talking about Writing OFF-Line.

Be a “Guest Contributor.”

There are many publications that will publish your articles. You may not receive payment for them, but having your “Stuff” in well known media will give you credibility. They will usually print your contact information below your article and perhaps give your a free classified or display ad.

Some are:

  1. Trade Magazines for your area of expertise.

  2. General interest magazines if your subject is a fit.

  3. National and local Newspapers.

Other Writing Options:

  1. Publish a Book or Workbook

  2. Traditional and/or Internet only.

  3. You’ll probably have to self-publish. That’s OK because it’s way easier than it used to be.

  4. This could be as simple as a PDF available on your website. Do it and you’ll be considered a “Published Author.”

  5. Once you’ve done this, when mentioning it, say, “My first book is. . .”


When your Writing is Published, It’s time to start building that Leg of Your EXPERT Stool!

Be certain it is being Promoted via the Internet:

  1. On Websites

  2. Your website.

  3. Have links to the publication’s site and your article.

  4. Be certain their publication is printed online, also.

  5. Social Media

  6. Put all pertinent information, and links, on your LinkedIn and FaceBook Business Pages.

  7. Tweet it, also.

  8. Ask the publisher to do the same.

  9. Email Marketing

  10. Email information about your article to your targeted contact list and have links that will take them to your and the publisher’s sites.

  11. YouTube

  12. Your YouTube Channel is an excellent place to promote where you’re published.

  13. Links can be put in the Description Section of the video, reached by clicking on Video Manager.


If you have published a Book:

  1. Amazon.com’s Author’s Central.

  2. This fabulous freebie from amazon.com is offered to all authors. They allow them to list Speaking Events on a personal Author’s Site. Here is mine: https://www.amazon.com/author/fredemiller

  3. Additionally, authors can upload pictures, videos, and link to their blog and other sites. This is all FREE!


ON-LINE Writing Opportunities

  1. Blog!

    1. Regularly writing articles on your site is a tremendous way to build this leg of Your EXPERT Stool!

    2. Deliver great Content.

    3. These writings should not be advertisements for your products and services. The goal is to establish yourself as an EXPERT.

    4. Do it well, on a continual basis, and you will  be an EXPERT!

    5. Insert the Audio of each Post on your Blog.

    6. Many people are auditory learners. Having the audio of each post available will help more people GET your message

      1. An added benefit is: “Written Post + Audio Post = Better Writing and Speaking.”

      2. Put the Audio of each of your blog posts at the top of the article.

      3. Have it link to your iTunes Podcast Channel.

  2. Comments

    1. Most Posts have a Comment Section. If you have expertise, and an opinion on a post written by someone else, place a comment.

    2. GOOGLE finds these!

    3. When people Comment on your Posts, Reply to what they’ve written.

  3. Other Sites to Post Articles

    1. EzineArticles, Scribd, and other sites accept, after reviewing, articles.

      1. Guest Post!

        1. Writing is a lot of work. Many bloggers are happy to have a Guest Post, provided, of course, it is great valuable content for their readers.


Just as when your OFF-Line writing is published, when your writings are ON-Line, it’s time to start building that Leg of Your EXPERT Stool! Be certain it is being Promoted via the Internet:

  1. Social Media

    1. Put all pertinent information, and links, on your LinkedIn, LinkedIn Groups, and FaceBook Business Pages.

  2. Tweet it, also.

  3. Email Marketing

    1. Email information about your article to your targeted contact list and have links that will take them to your site.

  4. YouTube

    1. Your YouTube Channel is an excellent place to promote your blog posts.

    2. Links can be put in the Description Section of the video, reached by clicking on Video Manager.


The next article will address the Third Leg – INTERNET MARKETING  / TECHNOLOGY!


Building Your EXPERT Stool is a Process – not an Event. Once it’s built, all the legs must be continually strengthened. That’s OK because, “The Learning is in the Doing!” and your subject knowledge and credibility as an EXPERT will grow exponentially, especially when you have enough “Stuff” so you can say, to the person who wants to know more – GOOGLE Me!


For reading, and/or listening, this far I’d like to give you Two FREE Gifts:

An Elevator Speech Template and an Elevator Speech Worksheet.  ———————————————————————————————————————————————————

Pausing is a key component of presenting.

About the Author Fred E. Miller is a speaker, an international coach, and the author of the books, “NO SWEAT Public Speaking!” and “NO SWEAT Elevator Speech!”


Businesses, Individuals, and Organizations hire him because they want to improve their Networking, Public Speaking, andPresentation Skills.


They do this because they know:"Speaking Opportunities are Business, Career, and Leadership Opportunities."


They also know:We perceive really great speakers to be Experts. We like to work with Experts.

He shows them how to: Develop, Practice, and Deliver Fantastic Presentations! with – NO SWEAT!


Services:

  1. Keynote Speaker

  2. Workshop Facilitator

  3. Breakout Sessions

  4. Personal and Group Public Speaking and Presentation Coaching

  1. Lessening The Fear of Public Speaking with – NO SWEAT!

  2. Crafting Your Elevator Speech, Floor by Floor with – NO SWEAT!

  3. Speaking Opportunities are Business, Career, and Leadership Opportunities.

  4. We are All Self-Employed!


Subscribe to my YouTube ChannelPodcast Channel, and connect with me on LinkedIn and Facebook.




If you have any comments, questions, or suggestions about this post or other posts please contact me: Fred@NoSweatPublicSpeaking.com.


Thank  you for your continued support. It is greatly appreciated!


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