Presentations and Elevator Speeches. They should have Great Tag Lines!
A Tag Line is a catchphrase or slogan often used at the end of an advertisement or commercial. They are great for selling products and services because they keep the brand’s name front and center in the minds of customers and prospects.
The Close of a Presentation can also include a Tag Line.
It should grab the attention of the audience and be something memorable that connects directly to you, your company, your products and services. A Tag Line can become part of your Branding. When someone hears it they should think of YOU!
“The Last Thing the audience sees and hears is the First Thing they remember!”
“This is one of the Laws of Presentation.”
This Law is the reason your presentation should have a Strong Opening and a Strong Closing. The Strong Closing can end with your Tag Line!
Some Familiar Examples of Tag Lines are:
“If it’s Sunday, it’s Meet the Press.” – NBC’s Meet the Press
“When it absolutely, positively has to be there overnight.” – FedEX, 1978-1983
“Got Milk?” – California Milk Processor Board, 1993
“Don’t Leave Home without It.” – American Express, 1975
A Good Tag Line Should:
Be relevant to your product or service.
Easy to say.
Clever!
Tips for having Tag Lines “Sound Good”
Use Alliteration: the occurrence of the same letter or sound at the beginning of adjacent or closely connected words.
“To ensure the audience GETS IT! I need to Educate, Entertain, and Explain.” – No Sweat Public Speaking!
Use a Rhyme: a word that has the same sound as another.
“Our service helps businesses Gain and Retain Customers!” – Market Volt
“The Worst Speech you’ll Ever give will be far better than the one you Never Give!” – No Sweat Public Speaking!
Bonus Tips that will take your presentation from Blah to Ah! – No Sweat Public Speaking!
Use Repetition: A word used several times reinforces a theme.
“A subtle little difference that makes all the difference!” – Chapman’s Ice Cream
Use Opposites:
“We help Small companies close BIG Deals!” – Jeremy Donovan
A Tag Line can be enhance by using props or other visuals, such as gestures.
Example: I close presentations with my two word Tag Line. Before I say those words I wipe my brow and look at my hand. I then look at the audience, smile, and say, "NO SWEAT!"
Examples from Speakers:
1. “Speak with Confidence, Captivate Any Audience.”
2. “Master the Art of Public Speaking.”
3. “Elevate Your Elevator Speech.”
4. “Transform Your Presentation Skills.” Incorporate a great Tag Line into your Presentations. Do that, and I predict people will remember you with – NO SWEAT! (I couldn’t resist!)
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About the Author Fred E. Miller is a speaker, an international coach, and the author of the books, “NO SWEAT Public Speaking!” and “NO SWEAT Elevator Speech!”
Businesses, Individuals, and Organizations hire him because they want to improve their Networking, Public Speaking, andPresentation Skills.
They do this because they know:"Speaking Opportunities are Business, Career, and Leadership Opportunities."
They also know:We perceive really great speakers to be Experts. We like to work with Experts.
He shows them how to: Develop, Practice, and Deliver Fantastic Presentations! with – NO SWEAT!
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Crafting Your Elevator Speech, Floor by Floor with – NO SWEAT!
Speaking Opportunities are Business, Career, and Leadership Opportunities.
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