Speech Content – Part #2 - Why Write Your Own Introduction

The Introduction is an integral part of your speech!

It should not be taken casually. It’s importance, however, is often overlooked. The introduction sets the stage for your opening and your speech.

An Introduction should answer three questions.

1. Why this Subject?

2. Why this Speaker?

3. Why Now?

Why this subject should be something of relevance and interest to the audience.

Why this speaker should give your credentials. It may include education, work experience, life experience, awards, and other accomplishments that give you the authority to speak on this subject.

Why now should finalize in your audience’s mind why they will benefit from your message now.

Not only should you write your own introduction, but it is important to get it into the hands of the person who will be introducing you a reasonable time before your speech.

The introduction should be in large type with any specifics to presenting it clearly noted. (Like P-a-u-s-e)

Review, and even coach the master of ceremonies prior to his presenting you.

One last tip, if you’ve mailed or emailed the intro – bring another copy or two just in case!

I guarantee it will be absolutely, positively – NO SWEAT!

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About the Author    Fred E. Miller is a speaker, an international coach, and the author of the books, “NO SWEAT Public Speaking!” and “NO SWEAT Elevator Speech!”

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They do this because they know:"Speaking Opportunities are Business, Career, and Leadership Opportunities."

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