Your ELEVATOR SPEECH should be Specific about:
Who you are and What you do.
Like me, I’ll bet you’ve been to networking events where people are telling the group, “Who they are and What they do?”
They are delivering Elevator Speeches.
Many struggle with this mini-infomercial. In our jobs and businesses we often wear many hats and have a tough time clearly articulating our Elevator Speech without confusing audiences.
If we can’t clearly tell people Who we are and What we do, our chances of being hired or referred are greatly diminished.
In many cases, if we mention all the things we do, folks will think we’ll wash windows, rotate tires, and clean gutters.
Be specific about Who you are and What you do!
Example:
I speak, coach, and write about networking, public speaking, and presentation skills.
I also make presentation slide decks for other speakers and I am a Mind Mapper. Mind Mapping is a non-linear, visual, brain storming tool. It’s something I often use when coaching clients.
However, if I mention it in my Elevator Speech it’s going to confuse people. This is because it seems to be outside my core skills of speaking, coaching, and writing.
Twitter has forced us to say more with less. Good! We have short attentions spans and want information now. Less = More applies to Elevator Speeches, also. They need to be clear, concise, and consistent to similar audiences.
Plain, simple language rules! Don’t use buzz words, acronyms, or techno speak. We don’t impress people with words they don’t know. We make them feel stupid. They won’t ask what those words mean, but they’ll also never hire or refer us.
How’s your Elevator Speech? Here is the ULTIMATE Test for a great Elevator Speech.
Everyone hearing it should be able to tell anyone who didn’t, exactly who you are and what you do. Those folks should be able to do the same.
Test it on people the next time you deliver it.
Follow the above suggestions for staying in your lane and simplifying your Elevator Speech and I guarantee it will be absolutely, positively – NO SWEAT!
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About the Author Fred E. Miller is a speaker, an international coach, and the author of the books, “NO SWEAT Public Speaking!” and “NO SWEAT Elevator Speech!”
Businesses, Individuals, and Organizations hire him because they want to improve their Networking, Public Speaking, andPresentation Skills.
They do this because they know:"Speaking Opportunities are Business, Career, and Leadership Opportunities."
They also know:We perceive really great speakers to be Experts. We like to work with Experts.
He shows them how to: Develop, Practice, and Deliver Fantastic Presentations! with – NO SWEAT!
Services:
Keynote Speaker
Workshop Facilitator
Breakout Sessions
Personal and Group Public Speaking and Presentation Coaching
Crafting Your Elevator Speech, Floor by Floor with – NO SWEAT!
Speaking Opportunities are Business, Career, and Leadership Opportunities.
We are All Self-Employed!
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If you have any comments, questions, or suggestions about this post or other posts please contact me: Fred@NoSweatPublicSpeaking.com.
Thank you for your continued support. It is greatly appreciated!
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