PLEASE! Click on this Link!
G I’ll bet that two word phrase, especially if said with a little “Attitude” (Good Attitude!) would grab your attention like it did mine when I first heard it.
It turned out to be the spark that ignited building a marketing plan with that phrase, GOOGLE Me! being its centerpiece.
Understanding what had to be done before using it in my marketing was an epiphany for me. It was, and continues to be, a lot of work. However, it’s work I learn from each time I do it, and believe you’ll have the same experience.
This post is about that Marketing Plan. It’s working for me, and it will work for you!
Before I present it, I need to give you the back story of that phrase and how it sparked the development of this plan. (There’s always a back story, isn’t there!”)
My wife is a teacher. Twelve years ago she was teaching fourth grade. Marcus was in her class. He was an inner city student who attended a county school. He came from a tough neighborhood, and had a tougher personal life.
Marcus was smart, and he was also an excellent athlete.
When Marcus changed grades, changed schools, and changed cities, he always kept in touch with my wife by calling several times a year. We grew to like the young man quite a bit. We’d take him to dinner and have him as a guest in our house.
Two years ago we got one of those calls from Marcus.
My wife said, “Good to hear from you, Marcus! How are you doing?”
Marcus answered, “Mrs. Miller, GOOGLE Me!”
We did GOOGLE him.
Oh My Gosh! There were articles, pictures, and stories about Marcus. There were many pages about his intelligence, athleticism, and the college recruiters who were after him offering scholarships! (He did accept one of them and is doing well!)
GOOGLE Me!
What a great in-your-face statement!
When said with an Attitude, the right Attitude, GOOGLE Me! Says, “There’s lots of “Stuff” out there about me. Check me out!”
When trying to figure how I could use that phrase in my marketing, I quickly realized I better have a lot of stuff out there that’s Googleable!
That’s when I started working on a plan, and here it is.
I built a stool and call it an EXPERT Stool because we know people like to work with Experts.
The stool has three legs, three strong legs that will be continually strengthened.
Those three legs are:
- Speaking
- Writing
- Internet / Technology
Each leg has specific components that require research, knowledge, and hard work. Building your EXPERT Stool is a Process; not an Event!
“The Learning is in the Doing!” and I promise you’ll learn many things, some far beyond your area of concentration.
The next post will start addressing those legs so be sure to check back to get the “blueprint” for building yours!
Build it right and build it strong and you’ll be able to say, with an Attitude to those wanting to know more about you- GOOGLE Me!
To prove building the EXPERT Stool works, (you can see this coming, can’t you?) –
PLEASE! Click on this Link!
For reading, and/or listening, this far I’d like to give you Two FREE Gifts:
An Elevator Speech Template and an Elevator Speech Worksheet.
(Who hasn’t struggled with their Elevator Speech!)
Go to: http://nosweatpublicspeaking.com/elevator-speech-template to receive it!
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About the Author
Fred E. Miller is a speaker, a coach, and the author of the book,
“No Sweat Public Speaking!”
Businesses and individuals hire him because they want to improve their
Public Speaking and Presentation Skills.
They do this because we perceive really great speakers to be Experts.
Perception is reality, and we rather deal with Experts.
They also know:
Speaking Opportunities are Business Opportunities.
Speaking Opportunities are Career Opportunities.
Speaking Opportunities are Leadership Opportunities.
He shows them how to:
Develop, Practice, and Deliver ‘Knock Your Socks Off Presentations!’ with –
NO SWEAT!
Fred E. Miller
[email protected]
nosweatpublicspeaking.com
314-517-8772
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25 Comments
Interesting blog today. I’m looking forward to the next post to learn more, Fred!
Thanks for taking time to post that comment, Joe!
This is a great post, Fred. I’ve liked most of yours, but this is one of the best. And, as an expert, you have three great legs! 🙂
Great post! You definitely practiced all the lessons you taught me. Thank you.
Thanks, Ron and Evonne, for your kind words and posting them!
Outstanding article — very provocative Fred.
I absolutely love this topic. I read a report (from Google no less) about something they have coined the Zero Moment of Truth.
Here it is in a nutshell:
Procter and Gamble have something that they call the First Moment of Truth. It’s those precious seconds when a possible buyer is standing in the aisle looking at the different kinds of toothpaste, mouth wash, etc. But it can be translated to any industry to mean the moment that the purchase is made.
P & G also talks about a Second Moment of Truth when the customer uses or experiences what they purchased. This is important for retention of the customer and word of mouth marketing.
Google has coined a third moment of truth that is equally important — called the Zero Moment of Truth (ZMOT). It’s the moment when your possible buyer Googles you. Actually ZMOT is usually more than a single moment — it encompasses the entire set of research and decision formulation processes that lead up to a purchase.
Reading this report was a real A HA! Moment for me and it puts some real data to something that we have been saying all along — it pays to create content on and off-line.
I encourage you to Google it! 🙂
Thanks so much for writing this today Fred. Excellent stuff!
Russ,
Thanks for the ZMOT Google verification of the subject of this post.
Giving someone the “GOOGLE ME!” statement can bring instand credibility to that person, IF they’ve built that EXPERT Stool, and continue to strengthen it.
Since all should consider themselves Self-Employed, I encourage everyone to start today putting in the time and effort to build each of those legs. “The learning is in the doing” so that knowledge base will grow all the time – as it should!
Thanks for taking time to post that great information!
Love the Expert Stool concept! Hope you are well my friend!
Hey Fred, this is really great material. Look forward to deeming more of it. Neil
Thanks, Neil, for taking time to comment.
Great stuff, Fred. Thank you
Nicely written with a great back story. I can tell you’d be a good speaker.
And go ahead, Google me!
Ellen Finkelstein
PowerPoint MVP
Thanks for the comment, Ellen!
I did GOOGLE you – impressive stuff!
Good Luck!
Fred
This makes a lot of sense. It will be a focus for me this year. We have to keep ourselves marketable. Nothing lasts forever and no guarantees in life. I look forward to hearing more about the expert stool. Thank you, Fred!
Ingrid,
Thanks for posting your comment and adding to the discussion.
Everyone must have the “Me, Inc,” mindset and continually work on their “stuff”
Fred, Thanks! It happened over quite a period of time. Now, I’m working on a new website, http://www.ChangetheWorldMarketing.com, to help spread what I learned. It’s strange to be starting from the beginning again!
Good Luck with your new venture, Ellen.
I’m sure it will be – NO SWEAT!
Fred,
Thanks for sharing this powerful information. I’ve gained quite a bit of knowledge for a more focused approach for my new venture, TalkManTalk.
I look forward to working with you to help me…..GET IT!
Thanks again Fred.
YOU GET IT, Timothy.
We’ll work on putting out lost of “Stuff” so your prospects and clients GET IT!
Thanks for taking time to post that comment.
Fred, great post. There’s nothing better than taking the time to build out your online reputation so people can Google you. Your ‘stool’ is a great representation of what people should be doing.
The good (and bad) thing about Googling someone is that it’s pretty telling about their recent life. I once had a business owner client that got a DWI and he wanted just the opposite – Don’t Google Me! He knew the records would show up when people typed in his name, and that information was damaging to his career, livelihood and reputation. In fact, there’s an entire industry out there built around ‘reputation management’.
Russ brings up a great point, too. We can control a good portion of the items a person sees about us, persuading that ZMOT in a positive way. And that leads to more leads & sales.
Will, You’re the EXPERT on the OnlIne part of that stool , and your’re also an Excellent Presenter!
I see your EXPERT Stool getting stronger all the time and building your business.
Thanks for taking time to post those comments that validate the EXPERT Stool Theory.
Fred, thanks for the great story and lesson. Google you and Google me!
Thanks for commenting, Joe.
I did Google you – LOTS of good stuff out there making you an EXPERT!
Congrats!
Fred
Great post, Fred. A nice twist on what has become such a common phrase – Google it or Google him of Google her. Google Luck for the rest of 2013!
John
John,
It’s a process, not an event, to get to the point where you’ve got enough “Stuff” out there to be Googleable.
“The learning is in the doing,” so the benefits go far beyond what comes up in the search.
Thanks for taking time to comment!
Fred