The goal of all communication is the audience GETS IT! They don’t have to agree with everything said, but they do have to understand to have a conversation going forward.
The Rule of Three helps those you speak to grasp the meaning of your talk.
Three blind mice.
The Three Stooges.
Three strikes – you’re out!
Ready – Aim – Fire!
The third time is the charm.
The Father, the Son, and the Holy Ghost.
I came, I saw, I conquered.
Good – Better – Best!
Low – Medium – High
The number Three, throughout history and used in a variety of ways, has been important, and continues to be.
A Three-Act play is the standard structure in Hollywood.
In a speech, there is the Opening – Body – Conclusion.
When telling jokes, the formula is: Setup – Anticipation – Punch line.
If you want to emphasize a point and have people remember: Repeat – Repeat – Repeat.
For speakers, it’s essential to study this, implement it, and become an expert at using it! (That was three, wasn’t it?)
In his book, Writing Tools: 50 Essential Strategies for Every Writer, Roy Peter Clark provides insights to the magic of the number three: “The mojo of three offers a greater sense of completeness than four or more.”
Clark correctly points out, “We use one for power. Use two for comparison, contrast. Use three for completeness, wholeness, roundness. Use four or more to list, inventory, compile, and expand.”
Here are a few examples:
• “Speaking Opportunities are Business, Career, and Leadership Opportunites!”
• “If we want the audience to GET IT! we need to Educate, Entertain, and Explain.”
• “I speak, coach, and write about networking, speaking, and presentation skills.”
This is great advice. Understand it – Think about it when developing your talks – Use it!