A SPEAKING! In my last column, I presented the idea that everyone should build a strong EXPERT Stool. (If you haven't read it, the Back Story to this Marketing Plan is worth the read! HERE) The goal is to be able, when appropriate, to tell prospects, and folks who want to know more about you - GOOGLE Me! That two Read More
Verbal Communication
Speakers: Use PowerPoint / Keynote Because. . .
P Seeing and Hearing is Better Than Just Hearing! The Goal of all Communication; Visual, Written, or Verbal, is the Same. We want the recipient(s), as quickly as possible, to GET IT! GETTING IT! means understanding the message. They don't have to agree with all of it. They don't have to agree with any of it. However, Read More
WHY Tag Lines are Great for. . .
Tag Presentations and Elevator Speeches should have Great Tag Lines! A Tag Line is a catchphrase or slogan often used at the end of an advertisement or commercial. They are great for selling products and services because they keep the brand's name front and center in the minds of customers and prospects. The Close of a Read More
Your Elevator Speech: The Goal is Very Different. . .
G For Groups vs. Face-To-Face An Elevator Speech has two distinct audiences . 1. Groups. 2. Individuals in a Face-To-Face Meeting. Both have Time as a major consideration. The Group Scenario usually goes like this: You're attending a business event, social function, or seminar. To get things going the leader Read More
Our NonVerbal Communication is Both. . .
O Voluntary and Involuntary NonVerbal Communication Trumps Verbal Communication. NonVerbal Communication conveys our message Visually to our audiences. This is important because over 50% of them are Visual Learners. What they see, they believe! If there is inconsistency in a presentation, the NonVerbal messages an Read More
Passion + Knowledge + Technique =
P You will OWN your audience! I'm sure you've heard people speak, with great Passion about a subject. Maybe their words and delivery weren't perfect, but their Passion was so powerful you assumed everything they said was true - correct? Sometimes, when a 'Fact Check' is done, the truth doesn't always line up with what Read More
Are You Taking & Making Speaking Opportunities?
TakeYou Should Be! Here's Why: Speaking Opportunities are Business Opportunities. Speaking Opportunities are Career Opportunities. Speaking Opportunities are Leadership Opportunities. People who Take and Make Speaking Opportunities: Grow their businesses. Advance their careers. Increase their leadership Read More
The Fear of Public Speaking! – WHY?
f Why Not? Think about it for a moment. Most of our conversations are one-on-one. Many of those are on the phone where we don't even have a face to look at while we're talking. Much of our communication these days is via email and texting. It's natural then to feel Uncomfortable when standing in front of a group Read More
Speakers, There’s NO App for That!
AP You Gotta Do It Yourself!. . .and You Should Want To! There's NO App to download that will make you a Great Speaker and lessen the Fear of Public Speaking. Because of the Fear of Public Speaking, many in leadership positions pass on taking and making Speaking Opportunities and delegate the task to others. That's Read More
Speakers: Brand Yourself with – “No Sweat!”
Brand Yourself! "If it's Sunday, it's Meet the Press."Speakers This is how David Gregory, the moderator of the the longest-running television series in American broadcasting, signs off each Sunday morning. Tim Russert, the previous host, and all hosts before him, signed off with the same words. It's part of this Read More