W WRITING! In my first column on this subject, I presented the idea that everyone should build a strong EXPERT Stool. (If you haven't read it, the Back Story to this Marketing Plan is worth the read! HERE) The goal is to be able, when appropriate, to tell prospects, and folks who want to know more about you - GOOGLE Read More
Public Speaking Workshops St. Louis
Your EXPERT Stool: The First Leg is. . .
A SPEAKING! In my last column, I presented the idea that everyone should build a strong EXPERT Stool. (If you haven't read it, the Back Story to this Marketing Plan is worth the read! HERE) The goal is to be able, when appropriate, to tell prospects, and folks who want to know more about you - GOOGLE Me! That two Read More
Want to Know More? GOOGLE Me!
G I’ll bet that two word phrase, especially if said with a little “Attitude” (Good Attitude!) would grab your attention like it did mine when I first heard it. It turned out to be the spark that ignited building a marketing plan with that phrase, GOOGLE Me! being its centerpiece. Understanding what had to be done Read More
Video: The ELEVATOR SPEECH – FREE Template!
E Everyone Has Struggled with Their Elevator Speech! I did for years! Mine was always a "work in progress." After a great amount of research, scripts, trial and error and tweaking, I developed an Elevator Speech Template that works great for me, and might for you! Here's my Elevator Speech. If you like it, and want a Read More
My Best Advice for Becoming a Better Speaker is. . .
SPEAK! Here's some Bad News for those who want to lessen their Fear of Public Speaking and become a Better Speaker: There is NO Magic Pill to fix that! I wish there was! Perhaps one of the large drug companies has it in Clinical Trials. If so, I haven't read about it, and don't advise waiting until it's Read More
WHY Tag Lines are Great for. . .
Tag Presentations and Elevator Speeches. They should have Great Tag Lines! A Tag Line is a catchphrase or slogan often used at the end of an advertisement or commercial. They are great for selling products and services because they keep the brand's name front and center in the minds of customers and prospects. The Close Read More
Speakers: Make a Point – Tell a Story!
A Make a Point - Tell a Story! That's the Formula for the Body of a Presentation. • Make a Point - Tell a Story that supports that Point. • Three to Five Points Per Presentation. • * Example - Personal Stories are Best. We love stories, don't we? Before people put ink on paper, stories were one of the best ways to Read More
Your Elevator Speech: The Goal is Very Different. . .
G For Groups vs. Face-To-Face An Elevator Speech has two distinct audiences . 1. Groups. 2. Individuals in a Face-To-Face Meeting. Both have Time as a major consideration. The Group Scenario usually goes like this: You're attending a business event, social function, or seminar. To get things going the leader Read More
Our NonVerbal Communication is Both. . .
O Voluntary and Involuntary NonVerbal Communication Trumps Verbal Communication. NonVerbal Communication conveys our message Visually to our audiences. This is important because over 50% of them are Visual Learners. What they see, they believe! If there is inconsistency in a presentation, the NonVerbal messages an Read More
Passion + Knowledge + Technique =
P You will OWN your audience! I'm sure you've heard people speak, with great Passion about a subject. Maybe their words and delivery weren't perfect, but their Passion was so powerful you assumed everything they said was true - correct? Sometimes, when a 'Fact Check' is done, the truth doesn't always line up with what Read More