oThese Things! Many speakers, even experienced ones, do things they should STOP. Here are some of them. STOP Using Buzz Words, Acronyms, or Techno-Speak. • You don't impress people with words they don't know. You'll lose them! • No one likes to feel stupid. • We see the emperor with no clothes, but no one Read More
Public Speaker St. Louis
Your EXPERT Stool: The Third Leg Is. . .
B INTERNET /TECHNOLOGY In my first column on this subject, I presented the idea that everyone should build a strong EXPERT Stool. (If you haven't read it, the Back Story to this Marketing Plan is worth the read! HERE) The goal is to be able, when appropriate, to tell prospects, and folks who want to know more about you Read More
Your EXPERT Stool: The First Leg is. . .
A SPEAKING! In my last column, I presented the idea that everyone should build a strong EXPERT Stool. (If you haven't read it, the Back Story to this Marketing Plan is worth the read! HERE) The goal is to be able, when appropriate, to tell prospects, and folks who want to know more about you - GOOGLE Me! That two Read More
WHY Tag Lines are Great for. . .
Tag Presentations and Elevator Speeches. They should have Great Tag Lines! A Tag Line is a catchphrase or slogan often used at the end of an advertisement or commercial. They are great for selling products and services because they keep the brand's name front and center in the minds of customers and prospects. The Close Read More
The Body of a Speech:
Make a Point – Tell a Story!
F For the Greatest Impact, Make it a Purposeful and Personal Story. The simple formula for the Body of a Speech is: Make a Point - Tell a Story. Do this with three to five points. Make the stories Purposeful and Personal. You have information you want the audience to take away with them - Correct? Make your Read More
Are You a Good Speaker? Well, Good isn’t Good Enough!
A Good Speaker! You want to be a Great Speaker! Who wants Good? I don't! Do you want: Good coffee, a Good meal, or a Good spouse? NO! You want: A Great cup of coffee, a Fabulous meal, and an Incredible spouse - Correct! Let's Look at Speakers: Many are Not Very Good. Who wants to waste time watching Read More
Here’s a Stand-Up Idea! Get a Standing Desk
S Standing Desk! We're all familiar with the expression, "I think better on my feet." I know I do, and believe many agree. Positively, speakers perform better when on their feet vs. sitting. As stated, I agree, and made a decision to do something about it in my home office about month ago. I'm happy to report it is Read More
Speakers: Tips and Advice for Presenting Information
P Presenting Information Guest Post: Christina Appleworth Presenting information can be difficult, particularly if you have to communicate technical data or complex ideas in a short time frame. Going overboard with the amount of information presented can result in problems with audiences losing interest or being Read More
Elevator + Speech = Elevator Speech
E Elevator Speech! Two Words Crafted The Elevator Speech Template I Developed. Get the ELEVATOR SPEECH TEMPLATE HERE 1. Elevator The original idea of an Elevator Speech was a personal, mini-infomercial that, supposedly, could be delivered to others in an elevator, before it reached the next floor. Personally, I’ve Read More
Your Elevator Speech: The Goal is Very Different. . .
G For Groups vs. Face-To-Face An Elevator Speech has two distinct audiences . 1. Groups. 2. Individuals in a Face-To-Face Meeting. Both have Time as a major consideration. The Group Scenario usually goes like this: You're attending a business event, social function, or seminar. To get things going the leader Read More