There’s another goal with the one-on-one Elevator Speech and that is to DIS-qualify. Everyone is not a prospect for you offer. You’re not a prospect for everything being offered to you. Do not waste major time minor possibilities.
What’s a great networker going to do when being held captive by a Verbally Spamming non-networker?
Spending the majority of your time at a “Networking Event” with one person is VELCRO Networking!
Don’t Do It!
The Opening has two parts.
A Strong Opening that grabs the attention of the audience.
A “Menu” that tells them what you’ll be telling them.
WE’RE IN THE ELECTION SEASON!
Candidates are debating and delivering speeches.
Speakers can learn from comments like these:
• “He’s Authentic.”
• “She’s scripted, and not Authentic.”
• “That candidate is connecting with me.”
• “I have no confidence in them.”
• “I trust them.”
• “They don’t seem natural when giving their stump speeches.”
Those perceived as Authentic make a better connection with potential voters than those regarded as not being genuine. If we think they are faking their Authenticity, we don’t trust them. This holds true for speakers, also. If the audience doesn’t believe and trust you, they’ll tune you out.
Answer their question, “What do you do?” with a question that has to do with what you do, and gets them thinking.
STOP using So. . . and other filler words!
Eliminate them when speaking, asking a question or answering one.
Start your Elevator Speech by asking Questions to get them thinking about the benefits of Your Products and Services.
When networking, one goal should be:
“Don’t waste major time on minor possibilities!”
A good presentation should be delivered as if you are speaking one-on-one to each attendee. They should feel that connection with you.
STOP Letting the Emcee Write Your Introduction.
• It is your responsibility, not the emcee’s, and is an integral part of your presentation.
• The Introduction is not your bio. No one cares where you went to school,
how many kids you have, or that you collect sea shells.
• The purpose of the Introduction is to give credibility to the speaker.
Attendees should be asking themselves,
“What gives this person the right to speak to us?”