0Asking QUESTIONS!
As Apple used to say, “THINK DIFFERENT.”
When we attend networking events, social functions, or seminars, the leader often announces, “Before we get started, let’s go around the room. When it’s your turn, stand up, tell us who you are and what you do – give us your Elevator Speech.
Most people, when it’s their turn, stand up and say something unrememberable like this, “Hi! My name is Bill. I work for City Realty. If you’re looking to sell or buy a home, please see me.”
That’s a person you’ll want to do business with and refer, isn’t it? Not!
THINK DIFFERENT:
Start your Elevator Speech by asking Questions to get them thinking about the benefits of Your Products and Services.
Here are a few examples from my world. As you listen or read them, think about questions you will be asking. One Example: “Have you ever watched and listened to a speaker and immediately thought, ‘Wow! This guy really knows what he’s talking about! If I ever need that product or service, I’ll contact him. I’ll also refer him.’ (P-a-u-s-e) I’m the guy they hire to develop, practice, and deliver presentations like that!”
I’d love to get this response, “Gee! That’s interesting. Can you tell me how that works?”
I would then exchange contact information and an agreement to get on each other’s calendars for a conversation.
If I don’t get a response, my next statements will be. “They hire me because they know: ‘Speaking Opportunities are Business, Career, and Leadership Opportunities. You probably don’t know anyone looking to improve those skills, do you?”
Another Example: “Have you ever critically observed someone delivering a great presentation with Confidence, Authenticity, and Clarity and thought, ‘Man! I wish I could give talks like that because I know it would be great for my business (career, or leadership position)’ (P-a-u-s-e) I’m the guy they hire to develop, practice, and deliver presentations like that!”
I’d love to hear this! “Really! I’d love to be able to do that, too. Can you tell me about how you work?”
I would then exchange contact information and an agreement to get on each other’s calendars for a conversation.
If I don’t get a response, my next statements will be. “They hire me because they know: ‘Speaking Opportunities are Business, Career, and Leadership Opportunities. You probably don’t know anyone looking to improve those skills, do you?”
One More Example: “Have you ever seen a presenter use wonderful images on their slides instead of lots of text and bullet points and thought, ‘That makes sense! I GET IT! I want to be able to deliver a presentation like that.’ I’m the guy they hire to develop, practice, and deliver presentations like that!”
I’d love to hear this! “Cool! I want to know more. How do you work with clients?”
I would then exchange contact information and an agreement to get on each other’s calendars for a conversation.
If I don’t get a response, my next statements will be. “They hire me because they know: ‘Speaking Opportunities are Business, Career, and Leadership Opportunities. You probably don’t know anyone looking to improve those skills, do you?”
IMPORTANT! I like “Hire Me” rather than the traditional phrases, “help people,” or “work with companies.”
Hire Me sets your Elevator Speech apart from others. It lets them know: • “I’m really good at what I do.” • “I’m proud of it.” • “I don’t do it for Free.” Hire Me can be an excellent DIS-Qualifier.
If Hire Me turns them off – that’s OK! • Move on to someone who might “want to know more,” and appreciates the message, “Hire Me,” implies.
If you’re not comfortable with the phrase, “Hire Me,” try one of these:
Businesses and individuals pay me to. . .
Businesses put me on their payroll to. . .
People give me money to. . .
Depending on your profession, one of the following could fit:
People become my patients. . .
Individuals and companies become our clients. . .
Homeowners have their major appliances serviced by us. . .
Non-Profits might say. . .
People write us checks. . .
Individuals give us money. . .
Companies donate to us. . .
Service clubs volunteer for us. . .
Here’s my Challenge!
Use the Elevator Speech Questioning Template to develop a few of your own. Send them to me: Fred@NoSweatPublicSpeaking.com I’ll post the best of them
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About the Author Fred E. Miller is a speaker, a coach, and the author of the books, “NO SWEAT Public Speaking!” and “NO SWEAT Elevator Speech!”
Businesses, Individuals, and Organizations hire him because they want to improve their Networking, Public Speaking, and Presentation Skills.
They do this because they know:
Speaking Opportunities are Business, Career, and Leadership Opportunities.
They also know:
We perceive really great speakers to be Experts.
Perception is reality, and we like to work with Experts.
He shows them how to: Develop, Practice, and Deliver ‘Knock Your Socks Off Presentations!’ with – NO SWEAT!
Services:
Keynote Speaker
Workshop Facilitator
Breakout Sessions
Public Speaking and Presentation Coaching
Topics:
Lessening The Fear of Public Speaking with – NO SWEAT!
Crafting Your Elevator Speech, Floor by Floor with – NO SWEAT!
Speaking Opportunities are Business, Career, and Leadership Opportunities.
We are All Self-Employed!
Fred E. Miller Fred@NoSweatPublicSpeaking.com nosweatpublicspeaking.com https://www.amazon.com/author/fredemiller http://www.slideshare.net/fredmiller https://www.udemy.com/no-sweat-elevator-speech/#/
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