0Start With a QUESTION!
FREE EXPRESS Elevator Speech Template HERE!
Transcript Fred Miller, NO SWEAT Public Speaking!
This video is about how to craft a great Elevator Speech. Specifically, the One-on-One Elevator Speech. These occur when you go to event and the suggestion was to. “Arrive early and network.”
The goals are the same as giving an Elevator Speech to a group with one major exception: You want to, as quickly as possible, DIS-qualify people. Everyone’s not a prospect for what you offer. You’re not going to buy everything people are offering you. Don’t spend major time on minor possibilities.
The bottom line of the Elevator Speech is that it clearly articulates, in a very concise manner, exactly what you do, with impact!
After you’ve exchanged names, one will ask the other, “What do you do?”
It’s time for that Elevator Speech! And, because time is of the essence, give an EXPRESS Elevator Speech!
Let’s go up the elevator!
First Floor: After they’ve asked, “What do you do?” rather than answering that question directly, answer with a question that gets them thinking about what you offer.
I’m going to use myself as an example in this video.
I would say, “Thanks for asking! Instead of giving you a direct answer, I’m going to ask you a question.
“Have you ever attended a presentation and thought this: ‘The speaker is great! He’s confident, authentic, and delivers information in a very conversational, entertaining, and educational manner. I wish I could do that!”
P-A-U-S-E so they have an opportunity to think about that statement. Then go to the Second Floor:
Where you tell them why they hire you.
“I’m the guy they hire to develop, practice, and deliver, presentations like that!”
I’d love to get this response: “Really? I’d like to know more.”
No selling now. If that’s going to occur, it’s later. Exchange contact information and an agreement to get on each others’ calendars.
There might be silence. That’s okay.
Go to the Third Floor: and give them your WHY. As Simon Sinek says, “People don’t buy WHAT you do. They buy WHY you do it.”
I’ll say. “They hire me because they know: Speaking Opportunities are Business, Career, and Leadership Opportunities!” I’m then going asked them a question. Not what they do, but a prospecting question.
I’m going to ask, “You probably don’t know anyone who wants to improve their public speaking and presentation skills, do you?”
If you get referrals – great! If not – good. Move on. You have DIS-qualified them!g
Get your EXPRESS Elevator Speech template from me. Email me: Fred@NoSweatPublicSpeaking.com.
Use that EXPRESS Elevator Speech template and I guarantee your next one will be absolutely, positively – NO SWEAT!
FREE EXPRESS Elevator Speech Template HERE!
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About the Author Fred E. Miller is a speaker, a coach, and the author of the book, “NO SWEAT Public Speaking!” and “NO SWEAT Elevator Speech!”
Businesses, Individuals, and Organizations hire him because they want to improve their Networking, Public Speaking, and Presentation Skills.
They do this because they know: Speaking Opportunities are Business, Career, and Leadership Opportunities.
They also know:
We perceive really great speakers to be Experts.
Perception is reality, and we like to work with Experts.
He shows them how to: Develop, Practice, and Deliver ‘Knock Your Socks Off Presentations!’ with – NO SWEAT!
Services:
Keynote Speaker
Workshop Facilitator
Breakout Sessions
Public Speaking and Presentation Coaching
Topics:
Lessening The Fear of Public Speaking with – NO SWEAT!
Crafting Your Elevator Speech, Floor by Floor with – NO SWEAT!
Speaking Opportunities are Business, Career, and Leadership Opportunities.
We are All Self-Employed!
Fred E. Miller Fred@NoSweatPublicSpeaking.com nosweatpublicspeaking.com https://www.amazon.com/author/fredemiller http://www.slideshare.net/fredmiller https://www.udemy.com/no-sweat-elevator-speech/#/
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