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Fred Miller
Feb 12, 20172 min read

A TWITTER Type Elevator Speech is . . .


Sometimes Needed!

Picture this: You’re at a social function, networking event, or seminar and asked, “Who are you and what do you do?”

Ideally, you’d like to answer with every floor of your Elevator Speech template. Each floor gives specific information valuable in helping those hearing it determine if there should be a next step, or not. The ideal next step is a conversation with them, or someone they refer to you.

However, because of the number of people involved and time restrictions, delivering all floors may not be possible. Sometimes, the leader asking for your Elevator Speech says, “We’ve got lots of people here today and limited time. Please deliver your Elevator Speech in fifteen words or less.”

Another possibility is the need to do “Speed Networking,” one-on-one, meeting as many individuals as possible. For those “Speaking Opportunities” you need a TWITTER Type Elevator Speech.

Here are Guidelines for ALL Elevator Speeches. Although “Less is More,” the TWITTER Type Elevator Speech can be challenging.

  1. Clarity.

  2. Recipients should understand exactly what you do. If they don’t, they won’t want a conversation, and definitely won’t have their radar up for prospects for you.

  3. Concise.

  4. Less is More.

  5. Eliminate extraneous words.

  6. Impact.

  7. Your audience should immediately GET IT!

  8. They know what you do and can decide if they want more information now or later and feel comfortable referring you.

One of my TWITTER Type Elevator Speeches: 12 words  –  85 characters “I speak, coach, and write about networking, public speaking, and presentation skills.”

That statement should want you to have a conversation with me and ask questions like:

  1. How do you work?

  2. What are your speaking topics?

  3. Do you do workshops and breakout sessions?

  4. How long does coaching take?

  5. What is the investment?

Another TWITTER Type Example:

I had sent out word to friends and family I was looking for an independent car mechanic and received Danny’s name. After telling him the problem I had with my vehicle, he said it would be no problem to fix it. I then started asking questions about cars. I know very little about cars; what makes them work nor how to fix them. After a few queries, Danny stopped me and said,

*  “I went to Ranken. I’m ASE Certified. You’re in good hands!” 

My response: “Done!”

With 11 words, and the authoritarian manner in which he spoke them, Danny’s TWITTER Type Elevator Speech established his expertise. I immediately hired him!

Use these guidelines for developing your TWITTER Type Elevator Speech and I guarantee it will be – NO SWEAT!

* Ranken Technical School is nationally known and has a stellar reputation. ASE: We’ve all seen that professional mechanic certification logo in garages.

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About the Author Fred E. Miller is a speaker, an international coach, and the author of the books, “NO SWEAT Public Speaking!” and “NO SWEAT Elevator Speech!”

Businesses, Individuals, and Organizations hire him because they want to improve their Networking, Public Speaking, and Presentation Skills.

They do this because they know: Speaking Opportunities are Business, Career, and Leadership Opportunities.

They also know: We perceive really great speakers to be Experts, and we like to work with Experts.

He shows them how to: Develop, Practice, and Deliver ‘Knock Your Socks Off Presentations!’ with – NO SWEAT!

Services:

  1. Keynote Speaker

  2. Workshop Facilitator

  3. Breakout Sessions

  4. Personal and Group Public Speaking and Presentation Coaching

Topics:

  1. Lessening The Fear of Public Speaking with – NO SWEAT!

  2. Crafting Your Elevator Speech, Floor by Floor with – NO SWEAT!

  3. Speaking Opportunities are Business, Career, and Leadership Opportunities.

  4. We are All Self-Employed!

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