Grab your Audience’s Attention and are Memorable.
This video is one of Mine!
A Pattern Interrupt is:
something unexpected that grabs the attention of people who were probably expecting something much different.
Many Elevator Speeches contain verbiage like:
- “I help people . . . “
- “I work with companies . . .”
One “NO SWEAT Elevator Speech Pattern Interrupt” is,
“Businesses, Individuals, and Organizations Hire Me to . . . ”
Hire Me says:
- “I’m really good at what I do.
- “I’m proud of it.”
- “I don’t do it for free.”
Another Pattern Interrupt I use is the “EXPRESS Elevator Speech” featured in the above video.
It answers the question, “What do you do?” by:
- Asking the questioner a question.
- Giving my “WHY.”
- Asking a prospecting question.
Example / Transcript:
“Fred, what do you do?”
“Thanks for asking.
I’m going to answer that question by asking a question.
“Have you ever been to an event, watching and listening to a speaker, and thought to yourself, ‘Wow! That guy is great!
He’s articulate, authentic, and very entertaining. Obviously, he has a passion for what he’s doing, and I’m getting a lot from this presentation.
Man, I wish I could do that.’”
P-A-U-S-E
“I’m the guy people hire to develop, practice, and deliver outstanding presentations like that!”
At this point, if I’m speaking one-on-one, I’d like that person to say, “Really! I need to find out how you do that.”
We would then exchange contact information and agree to have a follow-up conversation. If I received no response or was speaking in front of a group, I’d go on and state my WHY.
“Everyone who hires me knows,
Speaking Opportunities are Business, Career, and Leadership”
Next, I’d ask another question.
“You probably don’t know anyone who wants to improve their public speaking and presentation skills, do you?”
Possible responses:
- A definite “NO, I don’t need that!”I’ve Dis-qualified them.
- Good! No need to waste my time.
- A question that signals they are a prospect.
- Example: “How does that work?”
- Great! We’ll exchange contact information and agree to have a conversation in the future.
- Example: “How does that work?”
- A referral.
- Example: “I have a friend who has an important presentation coming up and might need some coaching.”
- Super! I’ll gather as much information as possible and follow-up by contacting them.
- Example: “I have a friend who has an important presentation coming up and might need some coaching.”
If I’m speaking in front of a group, the question is rhetorical.
Again, the audience will be sorting and sifting information to determine if they are (or aren’t) a good fit and if there’s a next step.
Hopefully, they’ll also be thinking of someone who would benefit from my offerings.
Develop a “Pattern Interrupt” Elevator Speech for what you do.
Do that and I guarantee it will be absolutely, positively – NO SWEAT!
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About Fred E. Miller
Fred E. Miller is a speaker, an international coach, and the author of the books,
“NO SWEAT Public Speaking!” and
“NO SWEAT Elevator Speech!”
Businesses, Individuals, and Organizations hire him because they want to improve their Networking, Public Speaking, and Presentation Skills.
They do this because they know:
Speaking Opportunities are Business, Career, and Leadership Opportunities.
They also know:
We perceive really great speakers to be Experts. We like to work with Experts.
He shows them how to: Develop, Practice, and Deliver Fantastic Presentations! with – NO SWEAT!
Services:
- Keynote Speaker
- Workshop Facilitator
- Breakout Sessions
- Personal and Group Public Speaking and Presentation Coaching
Topics:
- Lessening The Fear of Public Speaking with – NO SWEAT!
- Crafting Your Elevator Speech, Floor by Floor with – NO SWEAT!
- Speaking Opportunities are Business, Career, and Leadership Opportunities.
- We are All Self-Employed!
Subscribe to my YouTube Channel, Podcast Channel, and connect with me on LinkedIn and Facebook.
My books can be purchased on amazon.com.
“NO SWEAT Public Speaking”
“NO SWEAT Elevator Speech!”
