The Non-Verbal Communication you deliver will trump
What you say and How you say it – EVERY TIME!Audio
For instance, if I say, “I really am enjoying being here at your event,” but continually look at my watch and have an expression on my face that says “I’m bored and wish I were somewhere else,” what is the message I am sending?
The audience, if they’re paying attention to your physical presentation, will not believe the words you just spoke.
Some will remember the famous Kennedy-Nixon Debates in 1960. The younger, handsome Kennedy won by most who watched the debate on television. Nixon had a heavy beard and wore a five o’clock shadow. He also sweated quite a bit where Kennedy’s forehead remained dry. Those folks who only heard the debate on the radio, and had no picture of the contestants, unanimously gave the win to Nixon, whose verbal communication skills triumphed over Kennedy’s.
The combination of Content and Delivery must be in sync. If not, Delivery trumps Content. On the Delivery side of the equation, if the elements are not “on message,” Non-Verbal trumps Verbal.
It is important speakers be aware of this. For various reasons, they may unconsciously feel differently about a subject than the message they are delivering.
Example: A PR spokesperson defends an oil leak for his tanker client, but is personally outraged by the damage to the environment. If not making themselves aware of this difference, they may involuntarily tip their hand and let their personal feeling get out through an element of their Non-Verbal communication.
Non-Verbal Communication includes:
- Eye Contact
- Facial Expressions
- Body Movement
Also important is your appearance and the non-verbal message this conveys. Appearance includes personal grooming and the attire you wear. All must be in sync with the content of your message. If not, you’re giving the audience mixed messages, and they’ll accept the non-verbal.
Any one of these, when not in sync with the content and verbal delivery, will throw the audience off and they’ll “Believe what they See!”
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About the Author
Fred E. Miller is a speaker, a coach, and author of the book, “No Sweat Public Speaking!”
Businesses and individuals hire him because they want to improve their
Public Speaking and Presentation Skills.
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Perception is reality and we rather deal with Experts.
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Fred E. Miller
Photo Credit – Arjan Almekinders