“NO SWEAT Elevator Speech!”
Here is the ‘BackStory’ of how I came to develop
Elevator Speeches for myself and others,
and write the best selling book:
“NO SWEAT Elevator Speech!”
Bill Prenatt, the founder of ‘EXPERTS for Entrepreneurs‘, approached me at a meeting and said, “Fred, You’re our Public Speaking, Presentation Expert. At our next event, how about giving the membership a presentation on how to develop and deliver a great Elevator Speech?”
“Jeez!” I thought to myself. “I struggle with mine and it stinks! You want me to show others how to create and deliver a great Elevator Speech! Bummer!”
I speak, coach, and write about public speaking and presentation skills. I should have a great Elevator Speech and be able to coach others on developing, practicing, and delivering their own. At that moment I made a decision to get serious, very serious, about my Elevator Speech, although I had no idea what my next step would be.
Fortunately, while sitting in my sales class the next day, something inspired me and gave me the direction I needed for this task. We had a new student and, as was always the case, the instructor asked us to “Stand up and give the newbie our Elevator Speech.” I stumbled through mine and listened as other students gave theirs. Most were underwhelming until Roy Reichold, delivered his Elevator Speech. One phrase he used was so profound everyone grabbed a pen and wrote it down. That group of words sparked a fire in me to develop my Ultimate Elevator Speech Template.
Since forming that initial one, I’ve created several more.
The phrase Roy used was, “HIRE me.”
Most Elevator Speeches, including mine till that time, used verbiage like:
“I work with people,” or
“I help companies.”
Compared to “Hire me,” those are pretty wishy washy.
“HIRE me,” says:
I’m really good at this.
I’m proud of it.
I don’t do it for free!
Now, if that phrase, “HIRE me” dis-qualifies people – Great!
Everyone is not a prospect and we shouldn’t waste major time on minor possibilities.
Right after “HIRE me” add the word “Because.”
“Because,”is important to use. It is an influencer word.
When younger, remember asking a parent, “Why do I have to . . .?”
The response was probably:
“Because I said so!” or
“Because it’s the right thing to do.”
At the same time, I decided to build that initial
Elevator Speech Template on Two Words:
- Elevator: Deliver it one floor at a time.
- Everyone doesn’t need or want to go to the top floor.
- Sometimes it might be beneficial not to start on the first floor.
- Other times, floors can be skipped.
- Speech: “Speaking Opportunities are Business, Career, and Leadership Opportunities! That’s my mantra!
- An Elevator Speech is a mini-presentation.
Clients, prospects, and others ask me for guidance on this.
Now, I have a proven formula and templates to give them.
I want to give them to you, too!
Businesses, Individuals, and Organizations hire him because they want to improve their Networking, Public Speaking, and Presentation Skills.
They do this because they know:
Speaking Opportunities are Business, Career, and Leadership Opportunities.
They also know:
We perceive really great speakers to be Experts. We like to work with Experts.
He shows them how to: Develop, Practice, and Deliver Fantastic Presentations! with – NO SWEAT!
- Keynote Speaker
- Workshop Facilitator
- Breakout Sessions
- Personal and Group Public Speaking and Presentation Coaching
- Lessening The Fear of Public Speaking with – NO SWEAT!
- Crafting Your Elevator Speech, Floor by Floor with – NO SWEAT!
- Speaking Opportunities are Business, Career, and Leadership Opportunities.
- We are All Self-Employed!