Proven ways to get your points across and for the audience to remember your message.
Primacy and Recency
People will better remember the first and last things you say.
This is why it is so important to have a strong opening and strong closing to your speech.
Repetition
Repeat – Repeat – Repeat
The more often we hear something the more likely we’ll remember it.
Constant and consistent reinforcement is important.
Something Unusual
If it’s out of the ordinary, we’re more likely to recall it.
Example:
I once saw someone give a speech about management and labor.
The speaker wore a two brimmed baseball cap, with one brim white (management) and the other brim blue (labor). When he was speaking as the manager, he had the white brim facing forward. When speaking as the labor person, the blue brim faced forward.
This speech was probably 25 years ago, but I still remember it because the speaker used – Something Unusual!
About the Author:
Fred E. Miller coaches, speaks and writes about Public Speaking and Presentation Skills.
