oTemplate and Example.
Fred Miller, “NO SWEAT Public Speaking!”
Picture this: You go to the event and you arrive early because the goal is to Network!
You have your Elevator Speech. The goal of the Elevator Speech for the one-on-one is the same as it is if you’re giving that Elevator Speech in front of a group – Clarity! You want everyone to know exactly what you do. Then they can decide: “I need to talk to that guy right away!” or “I don’t need to talk him right now but I would be very comfortable talking to him in the future, also referring him.”
There’s another goal with the one-on-one Elevator Speech and that is to DIS-qualify. Everyone is not a prospect for you offer. You’re not a prospect for everything being offered to you. Do not waste major time minor possibilities.
Here’s how the EXPRESS Elevator Speech works:
People have name tags, introduce each other and they say, “What do you do?”
“Thank you for asking. I’m going to answer your question by asking you one.
“Have you ever been in an audience and you’re watching, and listening to a speaker, and you’re thinking to yourself: Man, that guy is good. I mean, he is really good. He’s articulate, authentic, and very entertaining. Obviously, he has a passion for what he’s presenting and I’m getting a lot out of this presentation. Man, I wish I could do that.”
“I’m the guy they hire to develop, practice, and deliver presentations like that.
Well, hopefully, they would say, “Let’s get together.”
We would exchange cards. Now is not the time for selling.
I would go on, if they haven’t said anything, and say, “Everyone who hires me knows: Speaking opportunities are business, career, and leadership opportunities. That makes sense, doesn’t it?”
“You probably don’t know anyone who wants to improve their presentation and public speaking skills, do you?”
That’s the EXPRESS Elevator Speech!
If they say, “Yeh, we need to talk, or yes, I’ve got somebody I’d like to refer you to, that’s great!”
If they don’t have an interest, that’s perfectly fine, also. They’ve been DIS-qualified! Move on to someone else before the program starts.
If you want to get a Template for this, my EXPRESS Elevator Speech Template, CLICK Here!
You’ll be able to get it right away.
This stuff works, folks!
Till next time, this is Fred Miller, “NO SWEAT Public Speaking!”
About the Author
Fred E. Miller is a speaker, a coach, and the author of the book,
“NO SWEAT Public Speaking!” and “NO SWEAT Elevator Speech!”
Businesses, Individuals, and Organizations hire him because they want to improve their
Networking, Public Speaking, and Presentation Skills.
They do this because they know:
Speaking Opportunities are Business, Career, and Leadership Opportunities.
They also know:
We perceive really great speakers to be Experts.
Perception is reality, and we like to work with Experts.
He shows them how to:
Develop, Practice, and Deliver ‘Knock Your Socks Off Presentations!’ with –
- Keynote Speaker
- Workshop Facilitator
- Breakout Sessions
- Public Speaking and Presentation Coaching
- Lessening The Fear of Public Speaking with – NO SWEAT!
- Crafting Your Elevator Speech, Floor by Floor with – NO SWEAT!
- Speaking Opportunities are Business, Career, and Leadership Opportunities.
- We are All Self-Employed!
Fred E. Miller