0 Your WHY!
Transcript Fred Miller, NO SWEAT Public Speaking.
Here’s the Fifth Floor my Eight Floor Elevator Speech.
It’s your WHY.
The concept comes from Simon Sinek’s Golden Circle. He says most companies start with WHAT, then they go to HOW, and then WHY.
Example: “We’re a big computer company. We’ve got these computers with huge hard drives, lots of RAM. They’re really cheap. Do you want to buy one?”
Better companies start with WHY.
It’s not WHAT you do. It’s WHY you do it.
Example: “Do you want to be creative? Do you want to be more productive than you could ever imagine? And do you want to do it with equipment that’s fun and easy to use?” We’re Apple.
I’m going to give you my WHY.
Remember, this follows my fourth floor which was, “Businesses, Individuals, and organizations Hire me because. . .”
Here’s my WHY: “They do that because they know:
“Speaking Opportunities are Business, and Leadership Opportunities!”
That’s my WHY.
If you don’t buy that, and that’s okay, we’ve got nothing to talk about.
What is your WHY?
It’s the DNA of your Elevator Speech.
It’s WHY you get up in the morning.
It’s the DNA of your company!
Figure out your WHY!
Work on this elevator speech template, and I guarantee your Elevator Speech will be absolutely, positively, – NO SWEAT!
Buy the Book and Get All Floors of the Elevator Speech and Help Presenting them! —————————————————————————– For More Presentation Tips go to http://www.youtube.com/fredemiller For reading, and/or listening, this far I’d like to give you Two FREE Gifts: An elevator Speech Template and an Elevator Speech Worksheet To receive them, go to: https://nosweatpublicspeaking.com/go/freeelevatorspeechtemplate About the Author Fred E. Miller is a speaker, a coach, and the author of the book, “No Sweat Public Speaking!” Businesses, Individuals, and Organizations hire him because they want to improve their Networking, Public Speaking, and Presentation Skills. They do this because they know: Speaking Opportunities are Business, Career, and Leadership Opportunities. They also know: We perceive really great speakers to be Experts. Perception is reality, and we like to work with Experts. He shows them how to: Develop, Practice, and Deliver ‘Knock Your Socks Off Presentations!’ with – NO SWEAT! Keynote Speaker
- Workshop Facilitator
- Breakout Sessions
- Public Speaking and Presentation Coaching
- Lessening The Fear of Public Speaking with – NO SWEAT!
- Crafting Your Elevator Speech, Floor by Floor with – NO SWEAT!
- Speaking Opportunities are Business, Career, and Leadership Opportunities.
- We are All Self-Employed!
Fred E. Miller Fred@NoSweatPublicSpeaking.com nosweatpublicspeaking.com https://www.amazon.com/author/fredemiller 314-517-8772 Connect/Follow me: FaceBook LinkedIn Twitter Copyright © Fred Co dba No Sweat Public Speaking, 2014. All Rights Reserved. No part of this website may be reproduced without Fred E. Miller’s express consent.