Your Elevator Speech!
When most are asked, at a networking event, social function, or seminar, “What do you do?” The replies are usually like these:
- “I work with companies to blah, blah, blah.”
- “I help people blah, blah, blah.”
“Work with” and “Help” sound pretty wimpy to me.
If you’re independently wealthy, and want to sound like everyone else, continue with those trite, overused words.
I like the phrase, “Hire me because. . .”
“Hire me!” tells everyone:
- I’m really good at what I do.
- I’m proud of that fact.
- I don’t do it for free!
That “Hire me” will definitely DIS-Qualify some hearing it. Good!
One of the goals of a great One-on-One Elevator Speech is to DIS-Qualify. Everyone you meet is not a prospect for your products and services. You are not a candidate for everything presented to you.
Do not waste major time on minor possibilities.
Add “because“ after “Hire me.” It is an influencer word.
Think about it: When you were young and asked your mother, “Why do I have to . . .” The answer was often, “Because I said so!” or “Because it’s the right thing to do.”
“Hire me” is not a phrase all people embrace. I was giving an Elevator Speech Seminar once and during the Q&A a lady chastised me by saying, “You’ve got an attitude with that “Hire me” don’t you, Fred!”
My reply was, “Well, yeh! Would you prefer to do business with someone not proud of their offerings?”
If you’re not comfortable saying, “Hire me,” Don’t use it!
Substitute words that convey the same meaning.
- A doctor might say, “Become my patients.”
- Other verbiage could be
- “Write me checks.”
- “Become clients.”
- “Put me on their payroll.”
- A real estate person in one of my Meetups said people “Choose me” to sell their home or find a new one. (I like that!)
Here is a “Hire me because“ example from one of my Elevator Speeches:
“Businesses, Individuals, and Organizations Hire me because they want to improve their Networking, Public Speaking, and Presentation Skills.”