Having a great elevator speech is incredibly important for a variety of reasons, both personally and professionally. An elevator speech is a brief, compelling introduction that can be delivered in …
An Effective Elevator Speech should be:
Have a conversation with someone who has a real desire to possibly purchase your product or service.
A GREAT Elevator Speech will help your audience GET IT!
Elevator Speech: Stay in your lane!
Be specific about who you are and what you do.
Ask someone who didn’t hear your Elevator Speech
to ask a person who did hear it.
Great Elevator Speeches build reputations and businesses.
With Virtual Video Meetings:
Everyone is in the front row!
Plain simple language RULES!
The Immediate Goal of your Elevator Speech should be Clarity and Understanding.
If it’s one-on-one, one of the added goals is to DIS-Qualify. Everyone is not a prospect for what you offer. You’re not going to buy everything offered to you, and don’t waste major time, yours or theirs, on minor possibilities.